Dr. Zoe Williams – Brand Ambassador

As one of the world’s most trusted wound care brands, we’re excited to announce that Dr. Zoe Williams joins the Elastoplast, Hansaplast and Curitas family as our Global Brand Ambassador. A well-respected TV personality and physician, Dr. Zoe is best known as ITV This Morning’s resident GP and has been a practicing GP for over 23 years, providing expert care and advice to hundreds of patients.

Combining Dr. Zoe’s extensive medical expertise with our dedication to wound care innovation, together our mission is to help educate consumers against common misconceptions, ensuring that no matter how big the bump or scrape, Elastoplast has got you and your family covered with the perfect product solution and expert medical advice.  

Dr. Zoe shares: “It’s good to know there are things in life that have got you covered. That’s why I’ve teamed up with Elastoplast, because their products are always there to make it all better – and they have been since I was a little girl."

Through our partnership, Dr. Zoe will lend her expertise and advice on key health topics including effective wound care, scar healing, hydrocolloid plasters advice, managing health at home and on the go.

Elastoplast shares: “We are delighted to welcome Dr. Zoe to the Elastoplast family because we truly believe her knowledge and expertise aligns with our commitment to educate on safe and effective wound care.”

Want to learn more about Elastoplast's latest innovation - Second Skin Protection? In this 'Come shop with me' video, Dr. Zoe discusses the benefits of Elastoplast Second Skin Protection Plasters and Dressings in store at Boots.